From Construction Phase to Market-Ready Visuals
Managing Value During Construction
An office space on Mariahilferstrasse in the 7th district of Vienna, originally built in 1891, underwent renovation and spatial reconfiguration. The property is managed by a real estate asset management company responsible for long-term portfolio operations.
A key operational objective was to reduce time-to-market by minimizing the period during which the space remained non-productive during the renovation phase, through the use of pre-completion visualizations.
From Construction to Spatial Interpretation
The space was documented during its construction phase using a controlled architectural photography approach, focusing on structure, geometry, and spatial readability.
Post-production removed construction elements and reconstructed the perception of a clean, empty office environment. Virtual staging was then used to define functional usage scenarios, including office layouts and supporting spaces.
Market-Ready Visual Material
The final stage consisted of a complete set of visualizations that defined the future use of the space across its key functional areas. The main office area was developed as the central working environment, supported by an additional office and meeting room designed for flexible use. The entrance and reception area established the first spatial impression of the project, while the kitchen and break space completed the operational layout of the future workplace.
Bridging Construction and Market Reality
Visual reconstruction of incomplete spaces bridges the gap between construction and market readiness, allowing real estate assets to be evaluated, communicated, and positioned before physical completion. In this case, the resulting visual material supported early leasing discussions, and a rental agreement was signed several months prior to project completion.